I also find that offensive. If some self-proclaimed "influencer" is too lazy to compose and type an article I'm not going to waste 20 minutes watching some goofy video.

A written article can be scanned or more closely studied depending on the reader. Either way it will take far less time than watching some ridiculous video.

Of course a mere by-line even if accompanied by a photo is less of an ego booster than some video with its creator front and center. It seems that somehow personality has become more important than content.

Creeping idiocracy?