Re: Is iGaming Affiliate Marketing Dying? Honest Analysis & Curious to Hear Your Tho
by on 14/12/2025, 17:59:15 UTC
IMO, as long as it is going to contribute to the marketing and exposure of the casino. It's still a big help for them if it's with affiliates.
They don't have to pay upfront and what they need to have first are results. So, it's a plus and win for them to still consider affiliate marketing.
Because if their affiliates don't drive sales, they don't have to pay for their efforts and that's why it's still needed and we still see them have it part of their marketing.
They don't have to pay upfront and what they need to have first are results. So, it's a plus and win for them to still consider affiliate marketing.
Because if their affiliates don't drive sales, they don't have to pay for their efforts and that's why it's still needed and we still see them have it part of their marketing.
I agree, affiliate marketing still makes sense for casinos, especially as a low-risk acquisition channel where payment is tied to results.
That’s why I don’t think it’s “dying” in a literal sense. It still plays a role and will continue to do so. The discussion for me is more about which phase the model is in. Early on, affiliates were a core growth engine. As companies mature, they keep affiliates, but rely on them differently (with tighter terms, stricter quality requirements, and less tolerance for inefficiency).
That shift is what many people feel, even if the model itself isn’t disappearing yet.
Thus, those who cannot and wouldn't make the transition as the evolution is taking place will fall out of business soonest.