I once saw a video of an influencer showing how lucky they were when winning a bet with drama. It was a slot game, and at the beginning, it looked bad for them. But after that, they increased the bet several times until the shown balance was almost gone. Yet on the final spin, they hit a big multiplier that seemed to change their life.
I agree with considering their content as purely entertainment. Their effort is to attract new players to the site they promote. Maybe some of their followers were also interested.